Jacobs Douwe Egberts

Jacobs Douwe Egberts

Jacobs Douwe Egberts

Jacobs Douwe Egberts

Jacob Douwe Egberts

Type of project: Powerpiont Template

Type of project: Design system

Year: 2023

Type of project: Design system

Year: 2023

Type of project: Design system

Year: 2023

Type of project: Design system

Year: 2023

Translate the new JDE digital guidelines into their emails by creating a flexible component library that matches their five markets's needs.

Translate the new JDE digital guidelines into their emails by creating a flexible component library that matches their five markets's needs.

Translate the new JDE digital guidelines into their emails by creating a flexible component library that matches their five markets's needs.

Translate the new JDE digital guidelines into their emails by creating a flexible component library that matches their five markets's needs.

Branding

UI

Design System

Design system

Design system

Type of project: Design system

Year: 2023

About JDE

About JDE

About JDE

About JDE

Coffee and tea company headquartered in The Netherlands. The brand’s goal is to provide you and your guest the perfect experience every day.

Coffee and tea company headquartered in The Netherlands. The brand’s goal is to provide you and your guest the perfect experience every day.

Coffee and tea company headquartered in The Netherlands. The brand’s goal is to provide you and your guest the perfect experience every day.

Coffee and tea company headquartered in The Netherlands. The brand’s goal is to provide you and your guest the perfect experience every day.

New creative direction

New creative direction

New creative direction

New creative direction

We use warm tones as a base to convey

a comforting feeling. Secondary colours and the JDE shapes will express the playfulness and create a connect organic layout.

We use warm tones as a base to convey a comforting feeling. Secondary colours and the JDE shapes will express the playfulness and create a connect organic layout.

We use warm tones as a base to convey a comforting feeling. Secondary colours and the JDE shapes will express the playfulness and create a connect organic layout.

We use warm tones as a base to convey a comforting feeling. Secondary colours and the JDE shapes will express the playfulness and create a connect organic layout.

Design system's benefits

Design system's benefits

Design system's benefits

Design system's benefits

By providing a shared language, a design system minimises misunderstandings and ensures

a cohesive output across teams.

By providing a shared language, a design system minimises misunderstandings and ensures a cohesive output across teams.

By providing a shared language, a design system minimises misunderstandings and ensures a cohesive output across teams.

By providing a shared language, a design system minimises misunderstandings and ensures a cohesive output across teams.

By providing a shared language, a design system minimises misunderstandings and ensures

a cohesive output across teams.

Collaboration tool

Collaboration tool

Collaboration tool

Collaboration tool

Maintain a coherent brand identity across diverse teams and projects. It ensures that everyone involved in designing and developing for the brand follows a unified vision and aesthetic.

Maintain a coherent brand identity across diverse teams and projects. It ensures that everyone involved in designing and developing for the brand follows a unified vision and aesthetic.

Maintain a coherent brand identity across diverse teams and projects.

It ensures that everyone involved in designing and developing for the brand follows a unified vision and aesthetic.

Maintain a coherent brand identity across diverse teams and projects. It ensures that everyone involved in designing and developing for the brand follows a unified vision and aesthetic.

Maintain a coherent brand identity across diverse teams and projects. It ensures that everyone involved in designing and developing for the brand follows a unified vision and aesthetic.

One global solution for all JDE markets

One global solution for all JDE markets

One global solution for all JDE markets

One global solution for all JDE markets

We emphasised the branding elements towards the hero and footer keeping light tones and breathable layout for the content user will read.

We emphasised the branding elements towards the hero and footer keeping light tones and breathable layout for the content user will read.

We emphasised the branding elements towards the hero and footer keeping light tones and breathable layout for the content user will read.

We emphasised the branding elements towards the hero and footer keeping light tones and breathable layout for the content user will read.

Image creation

Image creation

Image creation

Image creation

To match different markets's needs and avoid visual repetition, images are flexible and should be easily swapped. We interact with colours, shapes, and content.

To match different markets's needs and avoid visual repetition, images are flexible and should be easily swapped. We interact with colours, shapes, and content.

To match different markets's needs and avoid visual repetition, images are flexible and should be easily swapped. We interact with colours, shapes, and content.

To match different markets's needs and avoid visual repetition, images are flexible and should be easily swapped. We interact with colours, shapes, and content.

Introducing GIFs

Introducing GIFs

Introducing GIFs

Introducing GIFs

To win space on the emails and make them visually dynamic, we created a GIF that highlights the web shop USPs.

To win space on the emails and make them visually dynamic, we created a GIF that highlights the web shop USPs.

To win space on the emails and make them visually dynamic, we created a GIF that highlights the web shop USPs.

To win space on the emails and make them visually dynamic, we created a GIF that highlights the web shop USPs.

it’s translated in all market’s languages and as all other images, we can change secondary colours and content.

it’s translated in all market’s languages and as all other images, we can change secondary colours and content.

it’s translated in all market’s languages and as all other images, we can change secondary colours and content.

it’s translated in all market’s languages and as all other images, we can change secondary colours and content.

  • To the next project

  • To the next project

  • Let’s chat -

  • Let’s chat -

  • To the next project

Next on

The anchor man

The anchor

man

The anchor man

The anchor man